Consolidated Dealers

What They Were Working With

Consolidated Dealers runs a B2B network that connects automotive dealers with vendors across categories like body shop supplies, parts, equipment, office products, and HR services. Their pitch is simple: buy through the network, save money, profit more. But their website wasn’t doing that story justice.

The site was sitting on aging infrastructure that made updates painful. Their team had mostly given up on making changes because the process was too frustrating. Job postings from DriveHR were being pulled in through iframes that stuck out visually. The vendor directory was a flat list with no search or filtering. And the overall design had drifted from the brand guidelines they’d put real money into establishing.

The Server Move

Getting them onto modern infrastructure was step one. We migrated everything to a properly configured hosting environment with caching, SSL, and automated backups. Page load times improved right away, and their team stopped dealing with the random downtime they’d gotten used to.

WordPress, Done Right

We rebuilt the site in WordPress with a custom theme built around their specific needs. Not a page builder template with a fresh coat of paint. Structured content types, clear editing workflows, and guardrails that keep things on-brand even when non-technical staff are making updates.

Every page was designed to match the brand and tone guides Consolidated Dealers already had on file. Their categories (body shop, parts, equipment, fuel, HR, and the rest) each got proper representation without the site feeling sprawling or disorganized.

Accessibility

The entire rebuild was done with WCAG compliance in mind. Proper heading structure, keyboard navigation, sufficient color contrast, alt text on images, and form labels that screen readers can actually work with. For a B2B platform that serves a wide range of users across the dealer network, accessibility wasn’t optional.

DriveHR Integration

The iframe approach for job postings had to go. We built a custom bridge between the site and DriveHR that pulls listings in natively. Postings update automatically, they match the site’s styling, and they’re fully accessible. Visitors don’t know or care that the data comes from an external platform. It just looks like part of the site.

Vendor Directory

The old static vendor list got replaced with a searchable directory powered by AJAX. Dealers can search by name, category, or location and get results instantly without page reloads. With over a hundred vendors in the network, this turned a frustrating scroll into something people actually use.

Search Engine Visibility

We generated a proper XML sitemap and submitted the site’s URLs to Google and Bing to make sure the new pages were being indexed correctly. The old site had virtually no SEO groundwork, so even basic discoverability improvements made a measurable difference in organic traffic.

How It Landed

Since the relaunch, the Consolidated Dealers team has been actively managing their own content, which is the whole point. The site stays on-brand because the theme enforces it. Support tickets dropped, the vendor directory is getting regular use, and the job postings page finally looks like it belongs.